ABOUT

Your products are already selling secondhand. Someone is making money from them, and it’s not you.

Now your team is wondering whether your brand should be running its own resale program. You need an answer that holds up. Not a vendor pitch you half-believe, and not a sustainability argument dressed up as strategy.

The vendor pitch will show you the best-case scenario. The sustainability argument will tell you it’s the right thing to do. Neither will tell you what the margin math looks like in month seven, which platforms have actually worked for a brand your size, or what the operator who launched six months before you wishes they’d known before they signed.

That’s what CircularBrief is for.

Every issue covers one recommerce question: whether to act, when, which model, which vendor, and what the brands that have already done it discovered after the demo ended.

Not how it looks in the deck.

Most of what you’ll find on recommerce is written for enterprise brands or written by someone selling you software. This is neither.

CircularBrief: Recommerce, decoded

Subscribe to the newsletter and archives below.